What we do

By deeply understanding people and their lives, we uncover needs that matter. Through our process — Empathize, Define, Ideate, Prototype, and Test — we transform insights into products that connect creativity with execution. From concept to molds and mass production, we deliver solutions that enrich everyday life and empower local industries to expand globally


사람들의 삶을 깊이 이해함으로써 진정한 필요를 발견하고, 공감–정의–아이디어–프로토타입–검증의 과정을 통해 창의성을 실행으로 연결합니다. 기획에서 금형, 양산까지 이어지는 실행력을 바탕으로, 일상을 풍요롭게 하고 지역 산업이 세계로 확장할 수 있는 제품과 브랜드를 만듭니다.

Dongmin Park  박동민
Chief Designer,
Founder of PABLE Design

Dongmin Park is a designer and founder of PABLE Design, a studio based in Busan that connects creativity with execution. Since 2013, he has pursued a journey of turning empathy into real products — not stopping at concepts, but carrying ideas through design, tooling, and manufacturing into the market.

Over the past decade, he has led numerous government-supported innovation projects with manufacturing and technology partners, creating products such as the modular coffee machine Bartooler and a smokeless moxibustion device, both introduced to Asian and Middle Eastern markets. Beyond client projects, he has also developed his own Paper Toy IP and Busan Landmark series, expanding design into cultural and tourism value.

Recognized with global design awards and trusted by institutions such as the Korea Institute of Design Promotion, Park continues to act as both designer and entrepreneur. His vision is to unite design, manufacturing, and storytelling to enrich everyday life and to drive the global expansion of regional industries.
박동민
설립자, 디자인 디렉터


박동민은 부산을 기반으로 창의성과 실행을 연결하는 스튜디오, 페이블디자인의 설립자이자 디자이너입니다. 2013년부터 그는 공감에서 출발해 단순한 콘셉트 제안에 머물지 않고, 기획·디자인·금형·양산으로 이어지는 과정을 통해 아이디어를 시장에서 살아있는 제품으로 구현해 왔습니다.

지난 10여 년간 제조·기술 기업들과의 협업을 통해 정부 지원 혁신 프로젝트를 성공적으로 수행했으며, 대표작인 모듈형 커피머신 Bartooler와 무연 쑥뜸기는 아시아와 중동 시장에 진출했습니다. 또한, 자체 브랜드인 페이퍼토이 IP와 부산 랜드마크 시리즈를 통해 디자인을 문화와 관광 가치로 확장해 왔습니다.



국제 디자인 어워드 수상과 한국디자인진흥원을 비롯한 공공기관의 신뢰를 바탕으로, 그는 디자이너이자 기업가로서 활동 영역을 넓히고 있습니다. 앞으로도 디자인·제조·스토리텔링을 하나로 잇는 철학을 통해, 일상을 풍요롭게 하고 지역 산업의 글로벌 확장을 이끌어 나가고자 합니다.
BIOGRAPHY
Experience
2021 – Present KIDP / Certified Industrial Design Company in Korea
2021 – 2023 Busan International Design Award (IDBA) / Jury Member, Busan Design Promotion Agency
2021 – Present Busan Economic Promotion Agency / Design Consultant for Small Businesses
2020 – Present CORE Co., Ltd. / CEO, Founder (Mold & Injection Manufacturing Corporation)
2013 – Present SEDIA (Southeast Industrial Design Association) / Member
2013 – Present PABLE Design / CEO, Founder



Award
2025 Busan Good / Global Designer Selection
2021 Busan Metropolitan City / World Class NEXT10 (Product Design Selection)
2010 Busan Industrial Design Exhibition / Prime Minister Award (Grand Prize)
2010 Seoul International Design Competition (Seoul Design Foundation) / Special Selection
2009 ARM International Design Award (Association of Rotational Molders, USA) / 1st Place Winner
2009 Red Dot Concept Design Award / Winner – Feelor
2008 Red Dot Concept Design Award / Winner – Slide Nostril
2008 Red Dot Concept Design Award / Winner – Whydrologic Cycle



Intellectual Property
2024 Design Registration (2 cases) / Bartooler, Lunar Safe
2022 Copyright Registration (23 cases) / IP Characters & Animation
2016 Patent No. 10-1624165



Exhibition
2025 IFA Berlin / Berlin, Germany
2024 Design Korea / COEX, Seoul, Korea
2018 Seoul Design Festival / COEX & Gocheok Sky Dome, Seoul, Korea
2017 Character Licensing Fair / COEX, Seoul, Korea
2016 Lotte Duty Free Exhibition / Seoul, Korea
2016 Busan Design Festival / BEXCO, Busan, Korea
2015 Mega Show / Hong Kong
2014 Seoul Design Festival / Seoul, Korea
2013 Fukuoka Exchange Exhibition / Fukuoka, Japan

Team
Designer
Seung-yeop Jeon – Product Design & Manufacturing
Seung-geun Jo – Media Design & Bland Development
Jung-hoo Nam – Visual Design & Bland Development
Jae-hyun Jo – Mold Design & Injection Molding

Clients

Our clients are partners in innovation, co-creating products and brands that endure.

클라이언트는 우리의 동반자이며, 함께 오래도록 기억될 혁신을 만들어갑니다.


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